November 8, 2015
Today I tackled a couple more sections on the youtube website: About Us and Advertising. I also decided to add a reflection piece after my summary in order to share my thoughts as I was exploring.
“Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.”
The “About YouTube” section is divided into the following categories:
- a step-by-step guide for first time users including signing in, subscribing to channels, and creating playlists.
- includes visuals and tutorial videos
- for partners and advertisers, entertainment and media, device manufacturers, and API developers
- goes into detail about the logo, and how to use it properly, it even gives specific color specifications
- there is a youtube brand request form for people seeking approval to use the logo
-Community Guidelines (see previous post for summary of this section)
- all contact information, as well as links to other information that can be found on the site
- you can search for jobs available at youtube
- some examples are: software engineering, project management, sales manager, finance, administrative, partnerships
- conference rooms at youtube are named after popular videos (ex david after dentist)
- their offices are set up in the style of a newsroom, optimal for collaboration
- this link takes you to the google store
Reflection: This was a pretty basic section, however I skipped some of the contact in the brand section because it was very complicated and was clearly geared towards other companies looking to partner with youtube. I was very surprised at how picky they are on their logo and the proper usage of their logo.
The careers section was neat, they had some catchy videos of the people at youtube. It definitely sends the message that youtube would be a fun and creative place to work.
I laughed a bit at the merchandise section, I’m sure many people buy. But I could never see myself wearing a youtube hat or drinking water from a google waterbottle. They seemed to have thought of everything. Just another way for them to get some advertising- people pay for the product and youtube/google gets free advertising.
- have success stories of companies advertising on youtube or creating channels that generate customers to their website (Rokenbok, The BBQ Guys)
- companies only have to pay when an ad is viewed (for example when you have the choice to skip an ad before a video the company doesn’t pay for that)
- youtube has ways to measure how successful your ad is
- advertisers can have a target audience
- they outline how to create your advertisement video and give you a tool to edit it
- after creating your video you upload it to an online form, select your cost, and start your campaign
Reflection: Until going through all the steps, I would have thought that advertising on youtube would be more time consuming or complicated. I could have created a video today and uploaded it to advertise a product in a very short amount of time. They even tell you exactly what you include in your video and how to edit it.
The case studies they give are examples of businesses who have found huge success after advertising on youtube. It is a clever tactic because it makes it look easy and appears that everyone could be successful.
I had originally thought the only way to advertise on youtube was to create an ad that plays before a video, or an ad that shows at the top of the screen. But after reading some of the case studies, many businesses found success by just using their youtube channel as a way to generate revenue. I wonder if they have to pay youtube for this? Or if they have to give a certain percentage of their sales to youtube?